Artifact 1:

Constructing the "Other"

 

 

Preface

Among my most valued works, this presentation on anti-colonial rhetoric stands out. Titled, "Conquering the Other," this work is a combination of academic and aesthetic exploration; the intentional use of graphic background imagery works as an additional mode of communication in this multimodal piece. 

This presentation was composed for ENGL 3050: Introduction to Rhetoric & Composition – Final Multimodal Project, under the instruction of Dr. Sladky. The assignment required students to develop a rhetorical analysis using multiple modes of communication  like: visual, textual, and oral. The goal was to demonstrate an understanding of key rhetorical concepts studied throughout the semester. The purpose of the project was to move beyond traditional essay writing and instead apply rhetorical theory in a dynamic format that showcased both analytical depth and design intentionality.

The intended audience consisted primarily of my classmates and Dr. Sladky, an academic audience familiar with rhetorical terminology and composition. I was intentional about defining key concepts clearly while still engaging critically with colonial discourse theory. 

In terms of genre, this artifact functions as a multimodal academic presentation, integrating research-based rhetorical analysis with deliberate visual rhetoric. Unlike a traditional research paper, this genre required careful attention to design choices such as imagery, color, layout, and even pacing. The visuals were not decorative; they worked alongside the spoken and written text to reinforce the central argument how colonial rhetoric framed domination as moral, natural, and humanitarian.

I was enrolled in ENG 3115: Multimodal Composition with Professor Maloney at the same time I completed this project, and it was near the end of that semester. As a result, I was especially eager to apply the multimodal rhetoric and composition strategies I had been refining in that course to an assignment outside of it. This crossover allowed me to experiment with design principles, visual hierarchy, and rhetorical framing in a new academic context.

I selected this piece for my portfolio because it represents a significant stage in my development as a rhetorically aware composer. It reflects my ability to organize and integrate theory, historical analysis, and visual communication into a cohesive argument. More importantly, it demonstrates growth in my confidence as a critical thinker.

The strengths of this artifact include the clarity of the concept, structured progression of ideas, and cohesive design. The argument builds very methodically, guiding the audience from foundational definitions of colonial rhetoric to more complex critiques of ideological framing and erasure. The visual elements strengthen the thesis by illustrating how representation itself can normalize hierarchy.

If I were to revise this presentation in the future, I would further refine the balance between the text and images. The presentation could've also benefited from animated transitions of the images and texts in order to dramatically pace the reader's progression and emphasize specific text boxes and/or images. Finally, I would strengthen the concluding segment to more directly articulate the stakes of the analysis to the reader.